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Matilla Honey Day Campaign

Matilla Honey Day Campaign

We intend to prepare a social media campaign that will enhance in-store sales by strengthening the product introduction of Matilla shoes brand.

Within the scope of the campaign targeted by online social networking accounts via social media accounts of Matilla Shoes, only one day of each month was designated as ” Honey Day”.

The introduction posts which are monthly redesigned for Honey Day campaign were brought to a large audience by being supported with hashtags in social networks.

During the campaign,

Matilla Shoe social media accounts have gained about 2500 new followers, the interaction rate increased by 81%.

Within Honey Day in totally 15 shops, all of the designated products were sold while other product sales of Matilla Shoes increased by 12.5%.