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Social Media Marketing Trend: Instagrammers!

Social Media Marketing Trend: Instagrammers!

In order to influence masses in the digital sense, knowing the latest trends in absolute terms and using them in the right way is a matter which we all agree. Would you like to face your potential customers in a different channel in Instagram? We are talking about reaching them in the right place, at the right time, and without disturbing them, just to mention their areas of interest. By doing more creative works as well! How?

Gran Canaria, Spain - December 13, 2015: Woman watching Instagram news from RossHelen account with new iPhone 6s Space Gray on the blurred sea background. iPhone 6 was created and developed by the Apple inc. Instagram is a popular online social networking service. RossHelen is famous travel stock photographers

One of the most important trends added by 2016 to the marketing world and Instagram is the popular Instagram accounts. Actually, the summary of the event is the Influencer Marketing which is the latest trend way to influence the masses in the digital era!

This means “Reliable people with high number of followers in [5} {5]Youtube, Facebook, Snapchat, Periscope, Instagram[5} {5] [5} {5]sharing their experiences of a product or brand with their followers.”

Moreover, they can do this in a way that will not bother their followers and also in the creativity that can attract them! Consider the idea that you can increase your credibility in the eyes of your customers or potential customers. It sounds really good, doesn’t it?


Some may think that it is exaggerated, but we it is like advertising on TV a bit. Think of the commercials of reliable and famous people who are known among the people, sharing an experience about your brand or product, sometimes a fun dill, sometimes a song, and sometimes in an emotional way. The important thing for the brand is to find out which famous person is more appropriate to the brand, who is the best and most accurate to the target audience of the brand!

That’s exactly what we’re talking about: Instagrammers. What needs to be realized is the famous people who are Instagrammers with a certain follower masses and who are not singers or football players. Now the only thing that needs to be done is to find out who is better suited for your brand and your product, who is closer to the target audience, who can be more creative, and of course the right content.


According to a Forrester study done at the end of 2015,  Instagram‘ s brand access and interactions are 60 times more than Facebook and 120 times more than Twitter .

No matter from which industry you are, it is the right time to settle your brand and products in the contents of an Instagrammer who is appropriate with your brand or products! However, it is worth remembering that this must be done with a good communication expert, as well as the contribution to your brand and product.